Don't think for one second that marketing executives aren't interested in implementing cult-like tactics. The goals of a cult leader and a marketer are strikingly similar—both seek to influence behavior and build a loyal following. These tactics exploit vulnerabilities of the mind, nudging people towards actions that serve the agenda of the influencer rather than the individual.

Consider the infamous example of people drinking poisoned Kool-Aid. The ability to convince someone to do something so extreme is rooted in the same psychological mechanisms that can persuade someone to buy a product. It’s a darkly humorous thought that Kool-Aid executives might have marveled at such persuasive power, jokingly wishing to hire those cult leaders as marketers.

This isn't to say that all marketing is inherently evil, but the parallels are worth noting. For instance, look at the intense brand loyalty people have for products like Coca-Cola, where fans get tattoos, wear branded clothing, and attend events. Similarly, newer brands like 'Happy Dad' have cultivated a dedicated following, with people lining up for events and showcasing their loyalty in various ways.

It takes two to tango: cult-like marketing tactics and individuals predisposed to becoming followers. This predisposition can arise from various psychological and social factors, making people more susceptible to such influence.