People want to feel like they matter, so these social platforms exploited that psychologically, to trap people. Now is not the time to be upset at losing these meaningless things, we are being Liberated from their control and their false power will collapse. Arrogant rich people, "leaders",actors, politicians, sports "stars" etc... will all find that Our power resides in Each of us, they are not superior beings. They sold their souls for temporary power...and the bill has come due.